Work

Joli x Zalando lounge: Social Media Strategy & Creative Direction

DENK Pharma: Social Media & Creator Strategy

Beauty and fashion content from the portfolio of Marieke Neleman, influencer and social media strategist working with brands including NARS, essence and Rimmel.
Booking.com x MLB campaign. Three baseball players in blue and red uniforms standing behind a dugout railing at the 2023 NLDS, with fans in the background.

Comet Rocks x NARS, Influencer Strategy & Research

Picture of Gabriette for an H&M. A young woman with black hair sitting in a restaurant booth with crossed legs, wearing a black blazer over a green and silver dress, looking at the camera. In front of her on the table is a large pizza on a stand.

Booking.com Paid Social Creative

Picture of Elho Freestyle new collection. Group of four young people in winter ski gear posed indoors, wearing colorful jackets, ski goggles, and hats.

H&M Social, TikTok & Creator Strategy

ELHO Social & Influencer Strategy

Picture of Von Schwanenflogel scarf. Close-up of a lightweight, semi-transparent scarf with colorful feather and leaf patterns against a blue sky background.
A woman lying on a beige sofa with her legs raised and crossed, smiling and holding her face, in front of a large window or mirror reflecting a poster advertising Rimmel London makeup products and May JAMA.

Von Schwanenflügel Social Media Strategy

Flight Story Beauty Social Media Strategy

A woman with closed eyes standing on a cobblestone street, wearing a leather bustier top, leather pants, and a jacket draped over her shoulders, with sunlight casting shadows on her face in an urban environment.
Picture for Zalando Beauty. Close-up of a person with glittery eye makeup with purple outlined clouds, smiling with open mouth, showing teeth, and sporting septum piercings.
Picture for Zalando Fashion Store. A woman in a colorful floral dress and high heels crossing a city street on a zebra crossing, smiling and holding a black handbag.
Picture of work for Covid campaign Zalando. Inspirational quote saying 'Be there for each other' with a red heart emoji on white background.
Picture of Romeo Beckham for #WeWillHugAgain Zalando campaign. A man holding a brown dog close, both are smiling, outdoors with a blurred background.

Values & Crisis Communication

Zalando Social Media Strategy

Picture of H&M x Mochino with models and Jeremy Scott. Group of diverse young people and a man posing for a photo, smiling and making playful gestures, dressed in trendy streetwear and accessories, in a studio setting.
Picture of Zendaya at Erdem x H&M event in Hollywood. A young woman with dark hair styled in loose waves, wearing a headband, a blue fuzzy sweater, and floral satin pants, standing outdoors at night with greenery in the background.

Zalando #WeWillHugAgain

H&MOSCHINO

Arnhem Mode Biennale: PR

Viktor & Rolf: PR & Brand

Fashion and beauty visual from the portfolio of Marieke Neleman, creative strategist working with H&M, Zalando and beauty brands like essence, Rimmel and Sephora
Fashion design studio visual from Piet Paris studio from the portfolio of Marieke Neleman, creative strategist and cultural curator with expertise in fashion brand strategy.

Pulp Berlin: Strategy, Research & Creative

Piet Paris: Positioning & Social Media

lingerie visual from the portfolio of Marieke Neleman, creative strategist and cultural curator with expertise in fashion brand strategy and worked with brands like ETAM, H&M and Zalando
Beauty and fashion content from the portfolio of Marieke Neleman, influencer and social media strategist working with brands including NARS, essence and Rimmel, created a Cultural research report.

Smarts, MC+Saatchi, Sesamy & Cure Media: Creative Pitch work

Cultural Signals 2026: Cultural research & Market Insights

Here are the updated alt texts: Orange crocheted handbag on beach Handcrafted crocheted bag reflecting the artisanal craft and heritage aesthetic explored in the Cultural Signals report by Marieke Neleman, creative strategist and cultural curator.
Food and lifestyle imagery from the world of Marieke Neleman, creative strategist specialising in fashion, beauty and lifestyle brands.

Cure Media: Market insights & Talent Strategy

Thèque x Viterna: social media strategy

Creator and influencer content reflecting the social media and influencer marketing expertise of Marieke Neleman, creative strategist working with fashion and beauty brands.
Artisanal lifestyle imagery reflecting the craft, heritage and human connection themes explored in the Cultural Signals 2026 report by Marieke Neleman, creative strategist and cultural curator.

Zalando Beauty Social & Talent Strategy

Smarts Agency Pitch work

H&M Design Awards 2016 / 2017: Social Media Strategy

H&MxErdem