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Signals 2026 report
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Marieke Neleman
Home
My story
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Substack
Signals 2026 report
Contact
Marieke Neleman
Home
My story
Services
Work
Substack
Signals 2026 report
Contact

Work

Picture of Elho Freestyle new collection. Group of four young people in winter ski gear posed indoors, wearing colorful jackets, ski goggles, and hats.

Booking.com Paid Social Creative

H&M Social, TikTok & Creator Strategy

Picture of Von Schwanenflogel scarf. Close-up of a lightweight, semi-transparent scarf with colorful feather and leaf patterns against a blue sky background.
A woman lying on a beige sofa with her legs raised and crossed, smiling and holding her face, in front of a large window or mirror reflecting a poster advertising Rimmel London makeup products and May JAMA.
A woman with closed eyes standing on a cobblestone street, wearing a leather bustier top, leather pants, and a jacket draped over her shoulders, with sunlight casting shadows on her face in an urban environment.

Flight Story Beauty Social Media Strategy

Smarts Agency Pitch work

Picture for Zalando Beauty. Close-up of a person with glittery eye makeup with purple outlined clouds, smiling with open mouth, showing teeth, and sporting septum piercings.
Picture for Zalando Fashion Store. A woman in a colorful floral dress and high heels crossing a city street on a zebra crossing, smiling and holding a black handbag.

Zalando Beauty Social & Talent Strategy

Zalando Social Media Strategy

Picture of work for Covid campaign Zalando. Inspirational quote saying 'Be there for each other' with a red heart emoji on white background.
Picture of Romeo Beckham for #WeWillHugAgain Zalando campaign. A man holding a brown dog close, both are smiling, outdoors with a blurred background.
Picture of H&M x Mochino with models and Jeremy Scott. Group of diverse young people and a man posing for a photo, smiling and making playful gestures, dressed in trendy streetwear and accessories, in a studio setting.
Picture of Zendaya at Erdem x H&M event in Hollywood. A young woman with dark hair styled in loose waves, wearing a headband, a blue fuzzy sweater, and floral satin pants, standing outdoors at night with greenery in the background.
Picture of Gabriette for an H&M. A young woman with black hair sitting in a restaurant booth with crossed legs, wearing a black blazer over a green and silver dress, looking at the camera. In front of her on the table is a large pizza on a stand.
Booking.com x MLB campaign. Three baseball players in blue and red uniforms standing behind a dugout railing at the 2023 NLDS, with fans in the background.

Von Schwanenflügel Social Media Strategy

ELHO Social & Influencer Strategy

Zalando #WeWillHugAgain

Values & Crisis Communication

H&MxErdem

H&MOSCHINO