Von Schwanenflügel is a Berlin-based luxury scarf brand founded in 2021 by Eleonore, a fashion designer and textile print specialist with decades of experience in the high fashion industry. The brand was born from her love of natural materials, colour and print, with a commitment to creating timeless, sustainable accessories.

In 2023 I developed the social media strategy for the brand, with a focus on growth and translating the brand's distinctive aesthetic and values into a compelling social presence. The work included defining content pillars, sharpening the brand positioning for social, practical recommendations for content and creative direction, and guidance on paid social to maximise reach and engagement.