#WeWillHugAgain

We will hug again Zalando campaign. Young girl wearing a blue dress with pink polka dots sitting on a wooden stool against a wall with a large pink, red, and black abstract painting.

Zalando's 2020 Holiday campaign #WeWillHugAgain aimed to celebrate human connection during challenging times with optimism and hope. The UGC activation, led by me, encouraged people to post a favorite hug picture on Instagram for a Red Cross donation. 

The activation featured prominent celebrities and influencers like David Beckham, Diane von Furstenberg, Munroe Bergdorf, Leonie Hanne and Tamu McPherson. The campaign gained over 4,000 uploads on Instagram and media attention from British Vogue and GQ.

Zalando We Will Hug Again campaign,. Four young women are having fun together, with some sitting and others standing or leaning, on a wooden platform inside a room with a beige wall.
Zalando We WIll Hug Again Campaign with Diane Von Furstenberg. A woman holding a child in her arms at a social gathering, with other people visible in the background.