Since 2024 I've had an ongoing collaboration with Cure Media, a leading Swedish influencer marketing agency, providing local market expertise and talent strategy across several of their client briefs.

The work typically involves deep dives into the local creator landscape, consumer behaviour and cultural context, giving Cure Media the on-the-ground insight they need to build relevant, credible campaigns in markets they're not based in.

In 2024 I supported a pitch for H&M Germany, proposing talent recommendations and a locally grounded cultural strategy. In 2025 I provided local market insights for Klarna and Sephora in Germany, covering the creator landscape and consumer context for each category. I also worked with them on Wella in the Netherlands, suggesting relevant Dutch creators for the brand. In 2026 I'm currently working with them on Storytel in the Netherlands, bringing the same approach to the Dutch market.