Zalando Beauty campaign. A woman with makeup resembling butterfly wings around her eyes, dark lipstick, a septum piercing, and a tattoo on her neck, wearing a black top and a black headband.

Zalando Beauty Social & Talent Strategy

As Zalando partnered with Sephora, I led the Social Media and talent strategy for Zalando Beauty. Our focus was on integrating creators and talent on-site and on social media channels to cultivate strong relationships with our customer but also the brands sold on the platform. Our achievements include launching 360-degree campaigns to launch the collaboration with Sephora, International Women's Day, Transgender Visibility Day, Pride, #TikTokMadeMeBuyIt, Advent calendar and Halloween, collaborating with various creators and notable beauty brand founders.

Zalando Beauty campaign. A close-up portrait of a woman with red hair and colorful eye makeup, including pink, blue, and green shades, and decorated nails with various designs.