In 2025 I supported Thèque, a Stockholm-based creative agency specialising in brand strategy, visual production and marketing, on their work with Viterna, a Swedish premium supplement and health brand undergoing a full rebrand.

While Thèque led the visual identity and brand direction, I contributed the social media strategy layer: a competitive deep dive into the supplement and health space, audience insights, content strategy and content pillars with clear direction for how Viterna should show up on social following the rebrand.

The goal was to give Viterna a strong, coherent social media foundation that would match the ambition of their new visual identity and help them improve the quality and relevance of their content going forward.