Flight Story: Beauty social & influencer strategy Rimmel & Max Factor
In 2023 I partnered with London-based agency Flight Story (founded by Steven Bartlett of a Diary of a CEO) to develop the influencer and social strategy for two of Coty's flagship beauty brands: Max Factor and Rimmel London UK. My work covered competitive analysis, brand positioning and content pillars, with a strong focus on building creator advocacy and strengthening each brand's presence on social.
The deliverables included a clear strategic framework with content direction and creator and talent collaboration recommendations for both brands.
Testimonial:
"Working with Marieke on 2 pivotal clients at Flight Story was an absolute dream. Marieke was fast, insightful, and didn't shy away from telling it like it is, which is so rare. Marieke brought a blend of creativity and analytical thinking that enabled us to create social strategies that took our clients from 0 to 1. The icing on the cake is Marieke's expertise in the fashion and beauty space. Having that passion and level of insight into what's working in such a fast paced and fascinating industry is hard to find. I wouldn't hesitate to recommend Marieke, and I know that where she goes next she'll make a huge impact there too."
