Booking.xom x MLB A baseball player from the Los Angeles Dodgers runs on the field during a game, holding a bat in his right hand, wearing a white uniform with blue accents and a blue helmet.

Booking.com Paid Social Creative

At Booking.com, I was hired to support the Brand Creative & Campaigns team, where I spearheaded the development of platform-first paid social creative for various sponsorship campaigns. My primary focus was on high-profile events such as the Cricket World Cup, the Euros 2024, and the Major League Baseball sponsorship. During this time, I created content with renowned baseball player Ken Griffey Jr., initiated collaborations with creators like Chelsea Freeman and Jay Mendoza, and led talent sourcing and strategic roll-out planning for the Euros 2024 channels.

Additionally, I led thought leadership initiatives on paid social creative, developed creator strategies and collaborations, and formulated Booking.com’s YouTube Strategy and Governance.

Booking.xom x MLB A young woman with long blonde hair in a white sleeveless top and jeans sits in a restaurant booth, looking at her phone with a smile. There's a television screen and decorative bottles in the background.